Founder turned CFO.
Finance leadership, from a founder’s perspective.
For more than ten years I have worked with startups and scale-ups: advising and challenging founders, building financial models for fundraising, and running the finance function in companies of my own. Today I lead finance across the Benelux and Finland for an international software group, and act as fractional CFO for a group of international e-commerce scale-ups.
What I do
A finance function that scales
Close, reporting and controls, built lean and AI-assisted from the start, so a small team keeps up as the business grows.
Fundraising & founder sparring
Investor-ready financial models, and deep dives that challenge the business model and strategy before investors do.
International structure & compliance
Entity structures across jurisdictions, restructurings and audits, plus VAT and tax compliance that runs on schedule.
I’ve been in your seat.
I was a founder long before I was a CFO. I built a mobile marketing company in the US and an app and web development studio in the Netherlands, and co-founded a technology innovation and R&D company where I ran finance, legal and operations. Along the way I mentored founders in multiple accelerator programmes and sat on startup advisory boards.
As a founder I have been the CEO, the CFO and the help desk at once, had to answer investor questions before the reporting could, and watched growth outpace the finance set-up. That is why I build finance functions that stay ahead of the business, not behind it.
I have been on both sides of the table: as the founder, and as the one challenging founders on their numbers. I don’t just know what good finance looks like; I know what it takes to get there while you are also running the company.
Get in touch.
Curious, or want to compare notes? Find me on LinkedIn or send me an email.